Marketing is a tool to help you to reach your target audience. Different from sales, marketing brings to your customers what they need. What marketers like me are trying to do is find where your target audience is and tell them about your products and services.
Billions of people are using social media now so it is a must-have part of your marketing plan. It helps to build your brand awareness, brand images, and plays an important role in reminding your customers about you. Social media marketing is the key to the Awareness and Consideration stages in the customer journey. If you think it is just some random posts, it is not. Managing social media accounts require a deep industry understanding, sensitivity to analysing data and changes, cohesive accounts’ characters, and a strong skill set for testing.
I treat every account as a person and always try my best to understand the account that I am managing and find where the account and the algorithm meet.
Do you want to know? Secrets about me
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